Bosnia and Herzegovina – European Furniture Market Linkages Expert


Ticket Nr: 709
Description of the Requirements European Furniture Market Linkages Expert (IMM Cologne)
Details on expertise The Bosnia and Herzegovina Foreign Trade Chamber (Chamber) selected eight companies to participate at the IMM 2019 Furniture Fair in Cologne, Germany from 14-20 January 2019. The selected companies will exhibit under the umbrella and support of the Chamber. Companies are selected through a public call.
The Expert Volunteer will facilitate and assist selected companies to recognize and select potential markets, products, and consequent buyers and to close deals. Preferably, the expert volunteer should be in the position to assess and, if applicable, introduce potential buyers to the companies from the list; to achieve that, the expert volunteer should have previous sales experiences with listed potential buyers.
Type of Client Small Business
Sector Sales and Marketing
Project Details The Expert Volunteer will complete the following tasks:
Phase i (Before travel to BiH):
Perform online research of the selected beneficiaries and communicate (via Skype online interview) with the Chamber and beneficiaries to assess the level of their fair preparation and internal organization proficiency. Suggest potential markets, distribution channels, and buyers for selected companies. Come up with a list of 3-5 potential buyers per company that could be invited to the IMM Fair in Cologne in January 2019.
Phase ii (in country):
Visit companies prior to the fair and coach sales and managerial staff to search and target potential buyers. Adjust each companie’s unique selling proposition for this purpose and help prepare invitations for previously nominated buyers. If necessary, adjust potential buyer’s lists in accordance to the situation observed during the visit.
Phase iii:
Join the selected companies on the IMM Fair Stand and close as many contracts as possible with companies identified and invited during the Phase i and ii.
Languages English
Expected Project Start Date 20/08/2018
Duration (weeks) 3
Project Location Sarajevo, Koln
Additional Information Request from our partner IESC – all costs are paid.

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